99ef Privacy Policy

This Privacy Policy ("Policy") is issued by 99ef ("the Company", "we", "us", "our"), the operator of the online gaming platform available at 99ef.vip. This Policy governs the collection, use, storage, and disclosure of personal data relating to all registered players, visitors, and prospective users ("you", "your") who interact with the 99ef platform, whether through our website, mobile interface, customer support channels, or any other touchpoint operated by 99ef.

By registering an account, making a deposit, or continuing to use any part of the 99ef platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree with this Policy, please discontinue use of the platform and contact our support team to close your account.

This Policy is written in English. For Pakistani players, any translated version provided for convenience is not legally binding — the English version governs in all cases of ambiguity or conflict.

99ef collects the following categories of personal data from players and platform users. We collect only what is necessary for the purposes described in this Policy.

99ef does not collect sensitive personal data such as biometric data, racial or ethnic origin, political opinions, religious beliefs, or health information unless specifically required by our licensing authority's responsible gaming obligations.

We collect personal data through the following means:

• Direct submission: Data you provide during registration, KYC verification, deposit and withdrawal requests, support interactions, and promotional form entries.
• Automated collection: Technical data gathered automatically when you access 99ef, including IP address, device identifiers, browser fingerprint, and session activity logs used for fraud prevention and platform security.
• Third-party sources: Identity verification data returned by our KYC partners when verifying your Pakistani CNIC or passport; payment confirmation data returned by JazzCash, EasyPaisa, and banking partners; and fraud-screening data from AML compliance providers.
• Cookies and tracking technologies: Data collected through cookies, web beacons, and similar technologies as described in Section 09 of this Policy.

99ef uses your personal data for the following purposes:

• Account creation and management: Setting up and maintaining your 99ef player account, verifying your identity, and enabling secure 99ef Login access.
• Payment processing: Processing PKR deposits via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and other approved methods; processing withdrawal requests; and maintaining accurate transaction records.
• Gaming operations: Delivering cricket betting, casino, slot, and fishing game services; settling bets and games; and calculating bonus eligibility and wagering progress.
• Regulatory compliance: Fulfilling Know Your Customer (KYC) and Anti-Money Laundering (AML) obligations imposed by our international gaming licence; responding to requests from regulatory and law enforcement authorities where legally required.
• Responsible gaming: Monitoring gaming patterns to identify potential problem gambling indicators; administering self-exclusion and deposit limit requests; and complying with our duty of care to players.
• Fraud prevention and security: Detecting and preventing duplicate accounts, bonus abuse, unauthorised access, and other fraudulent or prohibited activity.
• Customer support: Responding to your queries, complaints, and account requests via live chat and email.
• Marketing communications: Sending promotional offers, PSL betting specials, and bonus notifications — only where you have opted in and subject to your ongoing right to opt out.
• Platform improvement: Analysing aggregated, anonymised usage data to improve 99ef's interface, game offerings, and overall player experience.

99ef processes your personal data on one or more of the following legal bases depending on the specific processing activity:

• Contractual necessity: Processing required to perform the contract between you and 99ef — including account management, payment processing, and game delivery.
• Legal obligation: Processing required to comply with KYC, AML, and other regulatory requirements imposed by our licensing authority and applicable law.
• Legitimate interests: Processing for fraud prevention, platform security, and service improvement — where those interests are not overridden by your data protection rights.
• Consent: Processing for direct marketing communications, non-essential cookies, and optional analytics — where you have provided explicit opt-in consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

99ef does not sell or rent your personal data to third parties. We share your data only in the following circumstances and only to the extent necessary for the stated purpose:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Visa, Mastercard, and USDT gateway operators receive transaction data required to process your deposits and withdrawals.
• KYC and AML providers: Identity verification partners receive your CNIC or passport details solely for the purpose of verifying your identity and screening against sanctions lists.
• Regulatory and law enforcement authorities: We may disclose data when required to do so by a valid legal order, court order, or request from a licensing regulator or Pakistani law enforcement agency.
• IT and infrastructure providers: Cloud hosting, database, and security service providers who process data on our behalf under strict data processing agreements that prohibit independent use of your data.
• Responsible gaming partners: Self-exclusion scheme operators and problem gambling support services, where you have invoked a self-exclusion request or where we are required to share data for player protection purposes.

99ef retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, including compliance with legal, regulatory, and licensing retention requirements. The following general retention periods apply:

• Account and identity data: Retained for the duration of your active account plus a minimum of five (5) years after account closure, as required by AML regulations applicable to our licensing jurisdiction.
• Financial transaction records: Retained for a minimum of five (5) years from the date of each transaction in accordance with anti-money laundering and gaming regulatory requirements.
• Gaming history: Retained for the lifetime of your account plus three (3) years, used for dispute resolution and regulatory reporting.
• Customer support communications: Retained for two (2) years from the date of last interaction unless a longer period is required for ongoing dispute resolution.
• Marketing preferences: Retained until you withdraw consent or close your account, whichever comes first.
• Technical / security logs: Retained for up to twelve (12) months for fraud investigation and platform security purposes.

Upon expiry of the applicable retention period, data is securely deleted or anonymised so that it can no longer be attributed to any individual player.

99ef implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or alteration:

• TLS 1.2 / 1.3 encryption for all data in transit between your device and 99ef servers.
• AES-256 encryption for sensitive data at rest, including CNIC records and financial information.
• PCI-DSS compliant payment gateway integration — full card and wallet credentials are never stored on 99ef servers.
• Multi-factor authentication available for all player accounts.
• Role-based access controls limiting employee access to player data on a strict need-to-know basis.
• Regular penetration testing and vulnerability assessments conducted by independent security specialists.
• 24/7 automated fraud monitoring and anomaly detection systems.

99ef uses cookies and similar tracking technologies on 99ef.vip to enhance platform functionality, maintain your session, and collect anonymised analytics data. The following categories of cookies are used:

• Strictly necessary cookies: Required for the platform to function. These include session authentication cookies and security tokens. They cannot be disabled without breaking core functionality.
• Functional cookies: Remember your preferences such as language settings, preferred sports markets, and responsible gaming tool configurations.
• Analytics cookies: Collect anonymised data about how players navigate the platform — pages visited, session duration, and feature usage — to help 99ef improve the user experience. Used only with your consent.
• Fraud prevention cookies: Store a device fingerprint to detect suspicious login patterns and protect your account from unauthorised access.

You can manage cookie preferences through the cookie consent banner displayed on your first visit to 99ef.vip, or by adjusting your browser settings. Disabling strictly necessary cookies may prevent you from accessing certain platform features including the 99ef Login portal.

Subject to applicable law and our regulatory obligations, you have the following rights in relation to the personal data 99ef holds about you:

• Right of access: Request a copy of all personal data 99ef holds about you, including your gaming history, KYC documents on file, and transaction records.
• Right to rectification: Request correction of any inaccurate or incomplete personal data, such as an incorrect address or outdated contact number.
• Right to erasure: Request deletion of your personal data where it is no longer necessary for the purposes collected, subject to our legal retention obligations described in Section 07.
• Right to restrict processing: Request that we limit how we use your data in certain circumstances, for example while a correction request is being resolved.
• Right to data portability: Request your personal data in a structured, machine-readable format where processing is based on your consent or contractual necessity.
• Right to object: Object to processing based on our legitimate interests, including direct marketing. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent: Withdraw consent for marketing communications or non-essential cookies at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact 99ef at [email protected]. We will respond to all verified requests within thirty (30) days. We may request proof of identity before processing a data rights request to prevent unauthorised disclosure.

All personal data collected during registration is cross-referenced against the declared date of birth and, upon KYC verification, against the date of birth recorded on the submitted CNIC. Any discrepancy that suggests the player may be under 21 will result in immediate account suspension pending full investigation.

Parents and guardians who believe a minor has registered on 99ef should contact our support team immediately at [email protected]. We will investigate and take appropriate action, including account closure and data deletion, within 48 hours of a verified complaint.

99ef reserves the right to update or amend this Privacy Policy at any time. Where changes are material — meaning they significantly affect how we collect or use your personal data — we will notify registered players by email to the address on file at least seven (7) days before the changes take effect.

Non-material changes such as formatting updates, grammatical corrections, or clarifications that do not alter the substance of the Policy may be made immediately upon publication. The "Last updated" date at the top of this page will always reflect the date of the most recent revision.

Your continued use of the 99ef platform after the effective date of any updated Policy constitutes your acceptance of the revised terms. If you do not accept the updated Policy, you must cease using the platform and request account closure before the revision date.

For any questions, data rights requests, or complaints relating to this Privacy Policy or the way 99ef handles your personal data, please contact our Data Protection team:

• Email: [email protected]
• Live Chat: Available 24/7 via the chat widget on 99ef.vip
• Subject line for data requests: "Data Privacy Request"
• Response time: Within 30 days for formal data rights requests; within 24 hours for general privacy queries via live chat.